Covetrus Brand Development

Over the past four years, I’ve been fortunate to participate in the creation and curation of a global brand focused on helping veterinarians help pets. Along with a small team of dedicated designers and marketing leads, I helped craft brand elements, from color and typography, icons to illustrations. As the Creative Manager for North America, one of my main responsibilities was to act as a steward of the brand, creating omni-channel campaigns with a team of dedicated designers from multiple stakeholders. My most recent effort has been the development of a company-wide value proposition and roll-out that clearly expresses who we are and what we do.