Space Jam

As creative lead, I worked with the Jordan team, our internal AV pros, builders and designers to create a one-of-a kind, two phase launch marking the 20th Anniversary of the original Space Jam movie. The launch included a ton of posters, exterior window “DEFY” tags, mid-90’s appropriate synched televisions, a basketball rim satellite, and one very large moon. Along with creating 6 elevated executions in New York, Chicago, L.A., our team created the graphic execution in all Foot Locker and Dicks Sporting Goods location nationwide (115 locations).