New Seasons Market

I moved away from all things agency to work with New Season’s in-house design team for a year. I appreciated the difference in catering to the daily-weekly-monthly needs of the business, but couldn’t shake the idea of treating each department as clients. Above the standard promotional posters, store signage and online refreshes, I helped create a summer and holiday campaign. In the grocery world, the holidays are (of course) the most important time of the year. I learned that rolling out a two month holiday campaign to 18 locations can be…festive.