Columbia Sportswear

I became the de facto lead for creative lifts from Columbia Sportswear for a number of years. Each project seemed to come as a surprise with fast turn around times. After learning the cadence, I (with a plucky team) was able to respond with quality creative that grew into a deeper understanding of the brand. My biggest claim to fame was the development and implementation of a nationwide holiday retail campaign for 13 locations in two white-knuckle months. That helped solidify the relationship into higher concept store design and detailed in-store displays.